Our Purpose, Mission, Values, Vision, and Strategy
PURPOSE.
To develop professionals so they can create more value and be more successful.
MISSION.
To deliver carefully crafted, world-class, cohort-based executive education that bridges theory and practice—equipping professionals with the strategic and entrepreneurial capabilities to think critically, act decisively, and lead with impact in a rapidly evolving world.
VALUES.
01. Cognitive-Behavioral Fitness
“Consistently show up as your best self. Understand reality clearly. Shape it wisely, with others, for the greater good.”
02. Contextual Intelligence
“Stay curious, humble, and alert to difference—because wisdom in one context may falter in another.”
03. Kindness
“Integrate kindness into speed—because business moves fast, but relationships last.”
04. Integrity
“Keep your promises, and immdiately let others know when you cannot keep your promises.”
05. Excellence
“Expect the best—of yourself and others.”
VISION.
To redefine executive education in Japan by setting the gold standard for leadership development programs in English—empowering professionals and organizations to thrive in an increasingly complex and competitive world.
STRATEGY.
Our strategy is to become the default choice for leadership development programs offered in English for professionals and corporate clients in Japan by delivering a superior learning experience while maintaining a leaner, more cost-efficient model than traditional business schools.
We achieve this through our four strategic pillars:
I. Leveraging a complete system for learning and development success
to identify, select, and equip high-potential participants with the strategic and entrepreneurial capabilities needed for leadership.
II. Cultivating deep, long-term relationships with corporate partners
who seek to meaningfully develop their most valuable talent while aligning learning with real-world leadership needs.
III. Operating a lean, asset-light, and highly specialized firm
that prioritizes learning and teaching excellence over administrative overhead, ensuring a consistently high-impact, learner-centric experience.
IV. Embracing agility and future-focused innovation
to continuously refine and adapt our courses and programs, ensuring relevance in an ever-changing business landscape.